Start your machine embroidery business! Learn the day-to-day business basics you need to lay out a solid foundation for success.
Meet embroidery business owner Marie Zinno as she previews the topics covered in class. Gain insight into important decisions you'll face before opening a business. Marie discusses the pros and cons of working from home versus opening a storefront. Plus, get tips on selecting the perfect name and registering your company.
Need advice on choosing the right machine? Marie guides you through the process. You'll gain familiarity with three different types of machines: single-needle; multi-needle, single-head; and multi-needle, multi-head. In addition, Marie highlights the pros and cons of each machine and demonstrates how they work.
Gain a wealth of information on purchasing and keeping inventory. Marie shares her expertise on everything from finding reputable vendors and setting up wholesale accounts, to tracking your order history. You'll also discover invaluable tips for creatively customizing your products to target different customers.
Learn a simple formula for pricing your items. Marie breaks down the process of developing a price sheet into easy-to-manage steps. Then, find out the best methods for taking orders of any size. Marie also offers expert advice on handling -- and fixing -- mistakes.
Get inspired by the wide range of products you can create with embroidery. You'll discover innovative ways to create unique gifts using similar designs. Watch and learn how to embroider hard-to-hoop items such as hats, towels and cosmetic cases. Plus, get tips on attractive ways to package your products.
Create a personalized workspace that fits your needs. Learn how to design a simple layout on graph paper, then get helpful tips and advice on meeting with clients and organizing your orders. Marie also outlines a variety of efficient ways to arrange and store all your supplies.
Get the word out about your business! Marie gives in-depth instruction on how to cross-market with other local businesses. You'll discover how to show off your embroidery by hosting an open house. In addition, find out Marie's tips for effectively using social media to promote and share your work.